When Promise Keepers needed a fresh approach to its radio advertising, The CR Group created a series of new spots designed to grab the attention of both men and women. 

A good fit for both mainstream and Christian radio, the series of 13 spots used humor and drama to resonate with adults of many life situations: single, married, divorced, parents, Christian, Seeker or Spanish speaking. 

The CR Group concepted the series, wrote the scripts, hired voice talent, oversaw production and distributed the spots to radio in seven markets.  We also handled media buys for this campaign.

:: Hear Promise Keepers Radio Spots ::